10 Tips For Creating A Successful Resume

resume

One of the greatest challenges when it comes to job hunting is writing a good resume. Employers usually just take a couple of seconds scanning each resume before they stick it in the ‘Yes’ or ‘No’ pile, which is quite harsh.

However, you should not fear since this article compiles the top 10 tips for writing a good resume that will help you secure that all-important interview.

1. Keeping it Real.

A good resume should be no more than 2 pages of A4 paper. Employers typically take an average of just 8 seconds looking at one resume, and the quickest way for your resume to end up on the no pile is to send your whole life story. Keep your resume brief, punchy, and save all the finer details for your interview.

2. Personalize It.

Everyone has done it. Sending out the same resume to multiple employers to save time. It is time to stop doing this and start changing your resume for each position you apply for. Research the company and then use the job advertisement to determine what skills you need to point out to potential employers and they will definitely appreciate the effort.

3. Have a Personal Statement.

You shouldn’t just assume that a potential employer will see how your experience relates to the job. A better idea would be to include a short personal statement explaining why you are best suited to the position. The cover letter should reflect this too.

4. Avoid Leaving Gaps.

Human beings are quite cynical and leaving gaps in your resume immediately rouses the suspicions of the potential employer and they probably will not be too forgiving. It can be quite worrying if you have been out of work, but you should just spin it in a positive way. Did you do some volunteer work, a course, or develop soft skills such as project management, teamwork, or communication? If this is the case, you need to make it abundantly clear.

5. Keeping it Current.

It is important to keep your resume updated whether you are actively searching for a new job or not. Whenever something major happens in your career, you should record it so that you don’t end up forgetting something that’s potentially important.

6. Check for Errors.

Employers actively look for mistakes on resumes and if they do find some, you will end up looking quite bad. According to David Hipkin who is the head of resourcing and recruiting at Reed Business Information warns that since most employers are currently receiving massive volumes of applicants, you might find it quite hard to secure an interview if the employers decide to dismiss your application due to avoidable errors. If unsure, you should use a spellchecker and ask another person to double-check whatever you have written. If you want help, try here https://arielle.com.au/you-want-to-have-resume-professionally-written/

7. Be Truthful.

Everybody lies on their resume, right? No.! Blatant lies on your resume can land you in a lot of trouble if employers decide to check your background and references. You obviously don’t want to start working and then suddenly lose your job because of lying. You might even get caught out during the interview if you are suddenly unable to answer questions on subjects you claim to know, which can be quite awkward and embarrassing.

8. Use Math.

This might sound dull, but backing up your achievements with numbers makes it easier to sell yourself. When you are writing your work history, you should not just say that you helped increase the sales volume at your previous employer; tell your potential employer that sales increased by 75 percent over a 6-month period. Big numbers are quite good, but don’t forget to be truthful.

9. Making it Look Great.

Image is everything in the world of today and this also applies to your resume. Take some time to make it pretty. Keep your sentences short and use bullet points. Use the graphic design trick of leaving enough white space between categories and around text to make the layout easy on the eye.

10. Make Your Resume Keyword Friendly.

If you have uploaded the resume to a job site for recruiters to find you more easily, then you need to include the right keywords. Job buzzwords and titles will help a search engine pick out your resume from the pile. If you are confused, don’t be. A person applying for a marketing position might mention digital marketing, direct marketing, and Search Engine Optimization (SEO) among his or her skills and experience. If you are not sure, you should have a search online and see the words that are commonly mentioned when you input your job title.

Source: http://www.youngupstarts.com/2017/12/16/10-tips-for-creating-a-successful-resume/

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Building A Brand On The Gram: The Essentials

GoPro Instagram

Social media is an excellent source of marketing for businesses, and none more so than Instagram. Although it’s only pictures and videos, the gram has taken over as the crown prince thanks to its popularity and the shift away from the written word. Still, a business should never believe it can build a quality Instagram page in the blink of an eye. For one thing, it’s not that easy plus it takes time to get it right. If you are looking to make a splash on the gram, there are a few pointers you need to know first.

Are you ready? Good, then let’s get snapping.

Clear Profile Clutter.

Far too many profiles are not clear and concise and don’t exploit marketing ploys possible. Instagram is an image-based platform, so pictures must be high-quality, especially the profile image. A photo which is obviously you or the brand is one which won’t confuse customers and force them to bounce. Although pictures are the aim of the game, there are opportunities to exploit the written word. Within the profile description, Skip The Line Backlinks says don’t be afraid to optimize keywords and phrases. It may seem insignificant, but it makes all the difference in search engine results pages. Of course, a page which is on point is also more likely to get backlinks.

Use Hashtags.

Aren’t they the property of Twitter? The tweetosphere may have coined the idea, but they work across the board including the gram. In fact, Later says that hashtags result in 12.6% more engagement than regular pages as they expose the brand to large audiences. The problem is that they can be touchy subjects as some people hate them and think they are preppy, so you have to be careful. The key is to create tags which relate to both your brand and your followers. It isn’t easy to do, which is why apps exist which point you in the direction of associated hashtags. Also, there’s the tried and tested copy-everything-the-best-grammers-do. If their tags are popping, there’s a chance you can piggyback off the success.

Use Video.

Image-based it may be, but Instagram is also a Mecca for video users. And, as businesses know, a video is the king of content in this brave new world. The great thing is that you can use a variety of vids to appeal customers and provide value. For example, one terrific piece of PR is to create a welcome or introductory tape for your followers. Once they watch it, the vid should instantly appease the trust issues which are common online nowadays. And, more trust means a better chance of a conversion. Also, you can put up reviews or helpful posts which tackle problems for your average follower. Don’t forget about live streaming too. Not only is it accessible from a mobile device, but it’s perishable and creates a sense of urgency. If they don’t watch it live, they won’t catch the video.

Follow these three tips and your Instagram page will skyrocket in popularity.

Source: http://www.youngupstarts.com/2017/12/16/building-a-brand-on-the-gram-the-essentials/

5 Ways To Increase Your Business Revenue

Meeting chart

For most businesses, without a doubt, profitability is their priority. The goal is to register increased sales, which, in turn, will allow them to fund their operations. Without sales, the business will not foster. The business will not have a future.

With this, the rest of this post outlines five of the key strategies that will allow you to increase your revenue.

1. Reduce your Expenses.

One of the best ways to up your sales is through the reduction of expenses. For instance, you might want to consider shared offices rather than having your own expensive space. If you are from Dallas, visit thecommondesk.com and look at their affordable office space for rent. Look at your books and identify where your money is going. After this, look for ways to reduce these expenses without compromising business.

2. Host an Event.

This should be an opportunity to showcase your products and services, while also giving you the chance to enhance your network. You can give out samples of your products so that target customers will be able to finally try them. If you are providing services, on the other hand, you can host seminars to make people understand that what you are providing will be vital to them. You can meet not only new customers, but also potential businesses partners. If you are from Dallas, co-working spaces like Common Desk provide an event space at an affordable cost.

3. Use Social Media.

Marketing does not need to cost a fortune to be effective. That being said, social media holds a lot of promise as a platform to increase the revenue for your business. Entrepreneur suggests some of the ways to boost sales by using social media, such as through getting personal, prioritizing customer service, going mobile, and adding an online store in social media accounts. Social media is a good channel to raise customer awareness and to reach target market while defying geographical boundaries.

4. Improve Customer Relationship.

You should also be proactive in improving the relationship with your customers. Focus on triggering loyalty. When customers are loyal, you can expect that they will patronize your products, even if you increase prices, as long as its quality remains top-notch. Research about your customers, consider customer segmentation, learn about what they want, and craft strategies that will allow you to deliver a high level of customer satisfaction.

5. Raise your Prices.

This is one of the trickiest things that you can do to increase your revenues. Before raising your prices, however, Forbes suggests that you do your research, such as looking at the current pricing strategies of your competitors. When you raise prices, make sure that you are offering something valuable so that the move will be justified. You should be careful with this strategy since when you do not do it right, you might end up losing customers and your revenues will plummet.

If you want to increase your revenues, you must be bold to make a move. Nonetheless, you need to proceed with caution to be sure that your move will not backfire.

Source: http://www.youngupstarts.com/2017/12/16/5-ways-to-increase-your-business-revenue/

How To Package Your Products More Effectively

product labelA book, more often than not, is judged by its cover. That being said, it’s also no longer surprising that products are judged by their packaging. If you’re in the business of selling, therefore, you must exert effort to design your packaging, making sure that it will be sales-effective.

Do your Research.

One of the first things that you have to do is to research. You need to define your target market and know what is it that they are looking for in a product. What affects their purchase decision? What appeals to them? By knowing the answers, it will be easier to decide how to create effective packaging.

You also need to research about suppliers who can help make your packaging attractive and economical. With this, consider JJ Bender and check their used wide format equipment and printers that will help your business come up with a successful packaging.

Work with the Pros.

It’s also important that you seek help from those who have expertise in packaging. For instance, look for designers who can help you come up with the right design. Copywriters, meanwhile, will be vital in coming up with texts that will inform and attract buyers. Meanwhile, you’ll also need to work with reputable suppliers like JJ Bender if you need printing equipment for your packaging.

Be Eco-Friendly.

In one article from The Guardian, several suggestions have been made on how to make product packaging sustainable and eco-friendly and one of the solutions recommended is to build recyclability into the product. This will lead to significant waste reduction with the potential to also positively impact the finances of a business.

Combine Form and Function.

Yes, packaging must be attractive, However, while striving to achieve form, you must also look at function. See to it that the packaging will keep the product safe, whether in store shelves or kitchen cabinets. To add, this also necessitates being able to provide the information that customers have to know about a product.

Be Different.

Your packaging must differentiate you from your competitors. For instance, if you have a product being sold in supermarkets, it must stand out from the shelf when it’s placed alongside your competitors. From color to the design of the logo, think of the ways by which you will be unique. Do not forget to study the competition first so that you will know how to stand out.

Keep it Simple.

When it comes to product packaging, simplicity is key. It will be good to strive for minimalism. This will also help in keeping the costs down. Being simple is particularly important when it comes to what goes on the label. Avoid information overload. Nonetheless, make sure to provide the information that your customers need to know, such as what is the product made of.

In sum, a good product packaging should be an integral part of your marketing efforts. It must serve as your sales pitch and should provide your customers with a reason to pick your products over your competitors.

Source: http://www.youngupstarts.com/2017/12/16/how-to-package-your-products-more-effectively/

On the Go? Work with A Mobile Document Management Solution!

by Jesse Wood, CEO of eFileCabinet

samsung phone

Your work doesn’t always stay in the office. Whether you’re at home, on vacation, or meeting with a client, you need access to your company’s documents wherever you go. A Mobile Document Management Software is an affordable, efficient, and modern way to take control of all your document management needs.

Access Anything, Anywhere.

Sometimes, you need to access files when you’re outside of the office. With paper documents, all your files are locked away inside the office, crammed into cabinets and inaccessible at times. With a Mobile Document Management solutions, you don’t have to haul an entire filing cabinet when you go out to meet a client, so you’ll always have the documents you need when you need them.

Using your mobile smartphone or tablet, you’ll have access to all your documents from your pocket. Simple, secure, and user-friendly DMS apps for iOS and Android make accessing your documents on the go quick and easy. Find the specific document you need when you need it, wherever you are.

Ease of Use.

Document Management Systems mobile apps for iOS and Android allow for editing of documents, photos, and videos from your mobile device, with simple re-uploading and syncing for work on the go.

Document Management Systems give you all the tools you need to work on the go. Create form fields, annotations, text boxes, and more all within the document previewer. Take a photo of a document using your mobile device and upload it, replacing the need for a scanner. Find specific words or phrases within documents in a flash. With a DMS capabilities, you won’t need another document software to manage your work on the go; with responsive design and dynamic visibility make working from your phone or tablet a powerful paperless experience that you can get up and running quickly and easily.

Be Flexible.

Working from home has never been simpler. With an Online Mobile App, you’ll have access to any documents you need, whether you’re at home, on vacation, or out with a client. You’ll also be able to employ remote workers or give employees the flexibility to work from home, making employees both happier and more productive.

Safe and Secure.

Using 256-bit, bank-grade security Advanced Encryption Standard (AES) technology, your documents are secure no matter where you access them. Customizable security settings give you the power to adjust settings to work best for you.

Some DMS have a web portal, you’re able to share documents quickly and securely with clients or employees. No more sending unsecured emails with large attachments that could get lost or hacked. No more putting sensitive documents in a mailbox and hoping they arrive safely to the person who needs them. All transmitted data is protected with SSL/TLS encryption, eliminating the hassle and worry of sending documents.

Some even offer role-based permissions, meaning you control the accessibility users get to certain documents depending on their needs. Keep sensitive documents out of the hands of those who should not access them.

It is essential to find a DMS that is compliant with requirements set by HIPAA, the SEC, and other regulatory organizations. This way you can access and share private, important documents without compromising your client’s confidentiality or putting your business at risk of non-compliance issues.

Solutions for Any Industry.

The convenience of a DMS is great for anyone who works on the go. They are useful for solutions for any industry, from accountants and attorneys to property managers, CPAs, and more. If you ever work outside of your office, a DMS has solutions to help you take your work anywhere you go.

Even independent workers can benefit from a document management system. With a DMS, independent consultants, freelancers, contractors, and more have options to bring the power of mobile document management into their workflow.

 

Jesse Wood - eFileCabinetJesse Wood is the CEO of document management software vendor, eFileCabinet. Founded in 2001, eFileCabinet, Inc. began as a cutting-edge tool to digitally store records in accounting firms. As it grew in popularity, eFileCabinet developed into a full-fledged electronic document management solution designed to help organizations automate redundant processes, ensure security, and solve common office problems.

Source: http://www.youngupstarts.com/2017/12/15/on-the-go-work-with-a-mobile-document-management-solution/

5 Questions To Ask Before You Agree To Serve On A Board

by Cheryl Hyatt, partner at Hyatt-Fennell 

boardroom table

You’ve been approached to be on a board. You’re flattered! But should you accept?

Serving on a board can be a challenging, invigorating, and rewarding experience… but it can also become a mind-numbing drain on your time, energy, and resources. There are many factors to consider as you weigh the time, the personal investment, and — at times — the risk involved with taking on such an important responsibility.

Here are five tips for evaluating a board position to make sure it’s the right fit for you.

1. What is your connection to the organization?

Serving on a board involves a significant amount of time and effort, so you should only consider accepting a board appointment if you’re truly passionate about the organization’s mission. Also, research who else currently serves on this board. Are these people you’ll enjoy spending time with, and with whom you believe you can collaborate for the betterment of a shared cause? If so, that sense of community can help offset the learning curve of getting used to board life.

2. How much time to do you have to volunteer?

Even a good opportunity at the wrong time is actually a bad opportunity, and this maxim applies to board invitations too. How long is the board’s term? How will your life change in that time? Be honest with yourself about how much time you have to devote to the board, as well as your availability to travel, network, and speak on the organization’s behalf. If you have ample time to offer, and you feel energized by the challenge, that’s a good sign. But if you’ll feel overstretched by too many responsibilities, you should consider declining the offer. Otherwise, you’ll be short-changing each of your obligations in an effort to please everyone, and that’s impossible.

3. Does serving on a board align with your career goals?

There can be several benefits to serving on a board, both for the organization and for you. One study found that “serving on a board increases an executive’s likelihood of being promoted as a first-time CEO to an S&P 1500 firm by 44%—and even if they weren’t promoted…serving boosts an executive’s subsequent annual pay by 13%.” Will you have an opportunity to learn from your fellow board members and organizational directors, and to strengthen your own skills? If so, that benefit makes your time investment doubly valuable—for them, and for you.

4. What parts of your life will have to take a backseat to your new board role?

You may have to rearrange your life in order to actively invest in your new board position. Ask yourself: how is the way I invest my time and energy today contributing to where I see myself headed tomorrow? What can you afford to cut back on, or eliminate completely? Spending less time on a hobby may be worth the experience of serving on a board, but if your job or your family commitments will suffer, that trade-off may not be worth it.

5. What do the other board members (or your mentor) have to say?

Conduct a listening tour of current and former board members. Ask them how their board functions. Does the board work well together? What do they most enjoy about their board experience? What are the board’s biggest challenges? You may also find it helpful to consult with a mentor in your field and see how they think a board appointment might help you achieve your career goals. Take a few days to consider their responses before you make your final decision.

To be sure, a board appointment is an exciting opportunity to hone your communication and leadership skills while investing yourself personally in the long-term success of an organization. However, it’s also a serious commitment and shouldn’t be entered into lightly. If you conclude that this is not the right time, or that the organization’s goals don’t match well with your own, let the organization know that you may be interested in the future but you are not currently able to serve.

If you can’t accept their offer, consider who else you could recommend who may be able to serve in your place. And in any case, be sure to thank the board for the opportunity. An invitation to serve on a board means someone believes you possess the qualities that can help an organization improve, and that recognition is always an honor worth celebrating.

 

cheryl hyatt

With over 20 years of executive-search consulting experience, Cheryl Hyatt has been responsible for successfully recruiting senior-administrative professionals for educational and non-profit organizations. Before partnering with Dr. Fennell to create Hyatt-Fennell, she was the President and owner of The Charitable Resources Group and provided not only executive search services but fundraising consulting expertise to the clients she served. Cheryl brings over 30 years of management and organizational leadership experience to her role with clients.

Source: http://www.youngupstarts.com/2017/12/15/5-questions-to-ask-before-you-agree-to-serve-on-a-board/

8 Tips To Rank Your Video Higher On YouTube

sandler worldwide youtube screenshot

YouTube is one of the essential and valuable tools for every online marketer, small businesses included. According to research, YouTube receives a little more than 30 million visits in a day, with most audiences watching not less than three video clips per visit. In addition to this, at least 6 billion worth of video hours are watched each month. This makes YouTube the second largest search engine, and the most used video hosting directory online today. The directory also allows users to upload videos at no cost, one of the reasons why it has gained popularity.

Small businesses and entrepreneurs use YouTube as a means to boost their visibility as well as attract organic traffic their way.  Some of the great ways to attract audiences and visibility on the channel include uploading explainer videos, how-to videos, and holding video contents as well. With millions of videos uploaded to the channel each day, getting your video clicked or views takes more than just the upload. You need to ensure the video is not of the highest quality possible, but also informative, engaging, easy to understand, and most importantly, optimized for both the internal and external search engines. Discussed below are a few tips and tricks on how to get your video rank higher on YouTube.

1. Know Your Niche.

With thousands of other people using the channel for marketing purposes, it would be wise to narrow down your competition by choosing a specific, but relevant, niche. This is important unless you only wish to reach out to the masses. Identifying your niche, and capitalizing on just that reduces competition, which also increases chances of your clips gaining more exposure and possibly higher ranks by search engines.

Choosing a specific niche also narrows down your focus, which makes reaching target audience easier and much quicker. You, however, shouldn’t upload a crammed up video simply because you wish to reduce competition. You can always create several videos, then upload them accordingly to get more views and exposure. These should do just fine as long as they are properly optimized and engaging.

2. Keywords.

According to Buysocialmediamarketing.com keywords play a crucial role in making content online visible to search engines and audiences. You will need to do a keyword research and analysis to identify the most converting keyword to use with the videos. There are plenty of tools that can help you achieve this. The keywords are to be used on the video descriptors, title, tags, and such. You’ll also need to pick a nice, relevant, and catching title for the video to attract the right audience.

Experts recommend putting your keyword at the beginning of each video title. If the video involves promoting a particular product, say gadgets, you then need to ensure the optimized keyword appears in the first part of the video title to attract the right audience and search engine crawlers.

3. Meta Tags.

With the niche and keywords ready, you then need to find just the right words to help you reach the target audience. Meta tags are purposely used to help target audience find your product, or rather video fast. You therefore need to include some of the keywords in the Meta tags as well.

One of the best ways to do this is looking at your competitions video clips that are already doing well online. Check their top-ranked videos, see how they crafted the title, descriptions, and tags to attract audience hence higher ranks. You can borrow several ideas from these to generate unique tags for your clips. Some innovativeness and creativity are needed here.

4. Use Meta Descriptions.

In addition to shooting a good quality video clip with a well thought of script, you’ll need to add text descriptors of the video to help target audience know what it is about even before clicking on it. Search engines too use these descriptors for indexing, hence essential for the video’s performance and visibility online.  You therefore need to come up with catchy and relevant descriptions for the video clips before they can be uploaded. Be sure to include a keyword or two in the descriptions as well. This should help search engine bots view and index the clip for faster retrieval. Target audience will also see the description on search engines too.

You might also want to add your website URL just under the descriptions to help audiences navigate to your site.

5. Playlists.

Although many people overlook this, YouTube’s playlist feature enables viewers to add existing videos to their playlist alongside other videos for easy access. Each video clip added to a playlist is translated as a positive gesture towards the same, hence earns your clip a few more points in the ranking criteria. This works in an almost similar way as link building for web pages and articles.  The more people add your clips to their playlist, the more popular the clips become, thus increased visibility. While there’s not much you can do to encourage people to ‘favorite’ your clip, simply enabling the feature, can do wonders.

6. Build A Following.

Building a following on YouTube can be a somewhat challenging task for many people. Just as it is with most social platforms, you need more followers for your content to get the attention it deserves, and possibly higher ranks by the search engine. More followers translate to higher video rankings as per your channel. The first step to building a following is ensuring uploaded videos are not only of the highest quality, but also informative, unique, and engaging. It also entails playing the long game to gain an adequate number of followers.

Aside from the video quality, you need to focus on the comments section on the channel. This section allows audiences engage with the content creator with ease. Be keen to respond to actions on the channels, and particularly the comments. Consider responding to both the positive and negative comments to boost your rankings. How fast you respond to some of the comments, receive recommendations, as well as react to negative comments will influence your following in the long run.

Asking audiences to subscribe to your channel can also help build a following too. Annotations come quite in handy for this section. The social media is your friend when in need of more subscriptions.

7. Promote Your YouTube Channel And Videos.

Promoting your channel and video clips is another way to boost views and rankings on YouTube. This particularly works best if the videos are worth the audience’s time. Uploading the video alone may not be enough to help it gain popularity online. Embedding the clips on web pages, and sharing the same on social media can boost the amounts of traffic streaking to the same. Don’t just let the videos to be visible on YouTube and the Social media alone, add them to your website and especially the blog. Allow people to share the clips with their friends for more impressions.

You could also use analytics to identify performing and non-performing videos on your channel. There are plenty of video analytics tools that can provide you with a detailed report on each clip’s performance, and possible recommendations.  Use the generated report to make the videos better and even add optimizations to it.

Just because people click on the video doesn’t mean they watch it till the end.  High Definition and informative videos receive better reception as compared to low-quality ones. For this reason, you might want to invest in a good quality camera, good graphics, and also ensure the content has a punch. People love exciting videos too – be sure to create some.

8. Encourage Social Signals.

Ask your audience and followers to share clips they find interesting to their social networks, blogs, forums, and websites. Having your video clip embedded on multiple pages on the web creates easy to catch links for search engine bots.  Encouraging social signals will also work in your favor if most of these followers and audiences have a huge following on their pages as well.

As more and more people view and share your video on Facebook and Twitter, lots of social signals will be sent out from the same.  Search engines will translate it to increased popularity hence higher rankings. You may also want to encourage your audience to watch the clip to the end to gain more time play. The more actions these clips get, the better the chance of showing up in the top pages of search results, and higher conversions as well.

Source: http://www.youngupstarts.com/2017/12/15/8-tips-to-rank-your-video-higher-on-youtube/