With an ever changing social media landscape, building a ground foundation of evergreen content that is easily shareable and re-shareable must be the key motto behind your social media strategy. Otherwise, no one wants to see your art gallery. Sad but true.
Aren’t we always taught to write fresh content?
The biggest mindful thought about re-sharing content is thinking it as a ‘spammy’ tactic. It’s just a myth! If you are justified be being re-sharing responsibly then, it’s not the case.
How Re-Sharing Impacts SEO?
Simply to re-share social posts isn’t the only way to conquer the engagement gate from your audience.
You’ll find out through this post how SME’s today are indulged actively in sharing of their content with listing the top time-saving content and link building strategies you can implement for your brand on the go:
1 – Give Your Old Posts a New Look.
Revamping your old post with the latest tweaks & trends & making them as ever-green as could be is today’s smartest way of content marketing.
Simply not to roll in heavily, a little twist with your headline, a thorough grammar and content rundown, revived links and images, updated social share buttons and off course, with the most timely content updates, you will come up with a fantastic, fresh blog post or article for your website within half an hour that usually a from scratch written blog lacks!
Check your prior metrics for which posts have outperformed over time over others? Which have caught & gained lots of awesome organic traffic? Draft a list, do a content audit, and start upgrading! You can also hire an SEO services company to speed up the work
2 – Locate your social sharing “sweet spot” by repackaging your content.
Oh! So, you are having the same issue of spending hours on content generation but still not able to make it your ‘reader recipe’ for the day or a content marketing burnout read!
But it’s not all for ‘nil ‘— you might simply need to keep experimenting until you get the “sweet spot” that gets people to read and share your posts. Repackaging your content is one way out of 100 for doing this.
Repackaging isn’t a new term dear readers & you must have done this couple of times before. Remember reframing your old content with a fresh focus turn or rounding similar looking posts on one unified theme? It’s exactly what repackaging stands for!
You can play around it in a reversing manner by pinching around one great post into a bunch of fresh content to then share and re-share!
The fun aspect is that you can now re-package your content to reach & grab unrelated or unusual subsets of your audience on social media.
3 – Social Shake-Up: Let’s experiment with new audience today.
Not only it is imperative to reshape your content but also it is good to see how well you are ‘socially’ sharing it on social media medics!
4 – Automate.
Remember, what defines your best post is the amount of engagement that it gathers but this doesn’t suggest that you keep busty in physically re-sharing these via social media day in and day out. No, we don’t mean that!
By transforming your content re-sharing process into a fully automated version not only saves tons of precious time but also makes your brand persona firm.
It also let you enjoy free sessions to make real-time interactions with your social fans, bright ideation of new post and takes you far away from the hassle of manually re-scheduling posts, whilst in reality displaying more of your posts across the massive social media backdrop.
Let success come in with‘re-sharing’.
Responsible re-sharing is now the responsible goal of a 2017 content marketer. Why? Because as long as your content will looks fresh & readable though, along with latest content updates & you being a walkie-talkie to your fans at their active points , nobody can ever catch anything repeated !
The result is? More clicks, more local SEO traffic, and better search visibility — what a good timely bonus!