Heat Pumps Explained – How They Can Power Your Business

USB power outlet

Heat pumps are machines that work on the Carnot cycle. This transfers heat from the source of heat to a heat sink via a cycle of vapour compression. Refrigerators use heat pumps to move heat out of the unit. Industrial heat pumps are used to move heat from external sources through to a building.

Heat can be obtained from a source of air, ground or water. The heat pump is capable of concentrating low-grade heat into higher grade heat so it can be used for space heating or hot water in homes.

Ground Source Heat Pump.

A ground source heat pump or GSHP heats from the ground. According to GroundSun ground temperature is warmer than the air in the winter and cooler in the summer. This is the reason that they are more efficient than air source heat pumps even in extremely cold weather when they are needed most. They also do not make much noise and can last for years without much maintenance.

A practical way of extracting this energy is via pipes in the ground. The pipes in the ground are in a loop laid out from horizontal trenches that go as deep as two metres. Vertical boreholes are the alternative to achieving results. They are more expensive, but they are ideal when there is not enough space to lay horizontal pipes.

When depths go below six metres, the temperature in the ground does not differ much from the Mean Annual Air Temperatures which is about 9 degrees C -11 degrees C in the UK. Below a depth of two metres, there is a vast amount of warmth that gets tapped for wintertime heating. The temperature here, however, drops quickly when a heat pump extracts a good deal of heat from the ground loop. This is why it is important that the size of the ground loop equals the heat load of the building. The way to achieve this is by a full thermal modelling.

Advantages and Disadvantages of Ground Source Heat Pumps.

As with anything, there are pros and cons to heat pumps. One of the advantages is that they save money. They are cheaper to operate than direct electric heaters are. They are also cheaper than oil burners and can be cheaper than gas boilers. Heat pumps are fully automatic so they also demand less than biomass boilers do.

Heat pumps reduce carbon emissions. This is unlike LPG, oil, gas, or biomass. Heat pumps do not produce carbon emissions on a site and, if renewable electric sources power them, they do not emit them at all.

Heat pumps can save space. There are never any fuel storage requirements.

They are safe because they do not need any combustion. No dangerous gasses emit and no flues are needed.

Heat pumps need less maintenance than combustion heating systems.

A well-made ground source heat pump system will increase the value of your property.

Heat pumps can both cool in the summer and heat in the winter.

Planning authorities like ground source systems because they are safe and silent. They are also invisible and have a low impact on the environment.

The Government likes them, as well. It offers better Renewable Heat Incentives than other renewable technologies do.

As for the disadvantages, there are few. They are more expensive to install than air source heat pumps are. This is because a ground heat exchanger needs to be installed, too. This connection to the ground helps the GSHP operate more efficiently than ASHP. This is true especially when the outside air is lower in the winter when heating is needed most.

Source: http://www.youngupstarts.com/2017/12/15/heat-pumps-explained-how-they-can-power-your-business/


Choosing Between Property And Shares Investment

startup finance

Have you been thinking about whether you should invest your hard-earned money in the shares or a property?

The number of people who turn on investment to preserve and grow their money is continuously growing. In fact, property and shares are the two most common ways of building wealth in Australia. Regardless, choosing between the two can be difficult because shares and real estate both can generate reliable income and capital returns for Australians over the long-term.

And because of the plethora of options for buyers and investors, including the premium variable home loan and mutual funds, the best is actually subjective – it will largely depend on which way you look at it.

Why invest in a property?

The winner in the last decade is obviously an investment in a property. If we look at the future, in many ways it’s anyone’s guess, both these types will go through periods of doing well, and then come back to normal.

Generations of Australian’s have never seen property dive, but take note that stock crashes more often, so the property is the best bet. Regardless, shares have generated reliable income and returns for Australians over the long run.

Should you invest in shares or property?

Choosing the best one to suit your needs will be based on your unique timeframe and understanding of the advantages and risks associated with both. These include lifestyle, budget, income, tax implications, as well as personal values.

Shares pros and cons.

Considering diversification, shares provide you with easy to gain exposure to thousands of companies to minimize risk. There is no leverage as well, which means you can’t lose more than you invested. Interest rates normally have less impact on share prices.

There’s also the potential for franked divided benefits, low transaction costs and fees, plus little ongoing effort after your initial investment.

The shares, however, can be easily bought and sold, regular income from dividends. You don’t get a physical asset, and it’s more volatile in the short-term. Do note as well that the entire market can have periods of weak performance.

Property Pros and cons.

With a property, you have peace of mind and stable place of residence or source of income when you decide to rent it out. You also have the flexibility to renovate. It also lacks correlation with other asset classes and good protection against inflation.

Also, you’ll be able to borrow more and leverage returns which can be good during times of low premium variable home loan interest rates.

In general, however, the lack of liquidity can be an issue plus you’ll be unable to change mind after initial commitment. Poor diversification and high concentration on a single asset could be an issue too. Take note that higher repayments are also possible if interest rates rise.

If you’re not careful, there can be a relatively high transaction costs associated with buying, selling and property maintenance.

End Note.

That’s the basics. So, which one are you considering? Property or shares investment? Share it with us in the comments below.

Source: http://www.youngupstarts.com/2017/12/15/choosing-between-property-and-shares-investment/

The Peculiarities Of Working For An Essay Writing Service As A Student

write notebook laptop

If you’re a college student, chances are you’re short of money. Even if you’re not, I bet you’d like to have a little more of it.

There’s a mistaken belief among young people that they cannot get a well-paid job due to the lack of experience and qualification. But there’s something college students can do well. They write academic papers regularly.

If you’re lucky to have brilliant writing skills, you may get a job at an essay writing service like EssayPro.com. You probably know what it is. Let’s explore these web-based services in detail.

Who And Why Buys Papers Online?

Academic writing industry has become a source of employment for many freelance writers. The customers are students of high school, college or university. According to the reasons why they refer essay services, the customers are divided into 4 types.

1. Lazy-bones.

Some college students are too lazy to complete their assignments. They have enough money to make orders every time they don’t feel like writing. However, these young people constitute a small part of the customers.

2. Weak time-managers.

Too many responsibilities and ineffective planning result in students’ inability to cope with everything. They have to rely on custom writing agencies to avoid procrastination and bad grades.

3. Struggling learners.

Some topics can be really difficult. Students cannot gather enough material, analyze the information, or structure it into a logical narration. The current educational system puts learners under pressure. Sometimes parents expect too much from their children. So, they try to avoid failing grades at any cost.

4. International students.

Young people from foreign countries face language barriers. They can have great ideas and be acknowledged in the topic, but cannot express it correctly. They choose to order paper writing or editing and proofreading.

The Advantages of Working as An Essay Writer.

Paper writing business needs more employees. What benefits can it offer to freelance authors?

1. A flexible schedule.

Every freelancer enjoys the opportunity to develop their own timetable. It is possible to choose the amount of work. Writers take as many orders as they can manage. That means that you won’t have to sacrifice your study time for work. However, it is vital to complete the papers on time.

2. A database of orders.

It takes an independent writer much time to find customers. If you work at an essay writing service, you’ll have an access to hundreds of orders at any time.

3. Online chat with your customers.

Academic writing agencies encourage real-time communication between writers and customers. It helps to understand the requirements of the order, clarify the details, and discuss drafts. Don’t worry. This correspondence won’t take much time. Students usually don’t ask many questions about the writing process.

4. A good salary.

Essay writing business is lucrative. Thousands of students hire professional writers daily. When there’s a great demand, prices are high.

Keep in mind that you’ll have to share a part of your income with the service. After all, it helps you to connect with customers and organize your work.

5. Personal development.

Writing process involves doing a research. The topics of the essays will relate to your major. Thus, you’ll learn a lot about famous novels, historical figures and events, technologies, or other information you might need to successfully go through your course.

This job will sharpen your writing skills. Your own academic papers will become outstanding. Mastering critical thinking skills will help you understand and analyze other’s points of view. You will be able to present your own ideas clearly and logically. Stylistics, grammar, and punctuation knowledge will also improve.

The Requirements to a Prospective Essay Writer.

You can find a vacancy offer nearly on every website. To get the job, you’ll have to meet the common requirements:

  • A native speaker of English. Applicants for whom English is a second language are not accepted;
  • Academic degree. Applicants should hold a Bachelor’s, Master’s or Doctorate degree in the target subjects. The companies make exceptions for students if the provided essay examples impress them;
  • Custom essay writing experience. As a college student, you practice paper writing regularly. Again, it all depends on your skills;
  • Online availability 24/7. As a writer, you’ll have to respond to the urgent customers’ questions in a polite manner;
  • An ability to work under pressure and meet deadlines.

As it was mentioned, the applicants are asked to provide the employer with the examples of their work. They assess your sample work by such criteria as:

  • Command of English;
  • Ability to present information clearly and concisely;
  • Knowledge of the most common referencing styles, formatting styles, and common writing requirements and standards;
  • Ability to develop unique and plagiarism-free academic papers.

The Challenges of Essay Writer’s Work.

1. Matching a student’s writing style.

Obviously, learners don’t want to be caught on cheating. While the plagiarism-detection software cannot spot the differences in voice and tone between the essays, a professor can.

2. The ethics concerns.

The issue of ethics is a double-edged sword. On one hand, a person who writes academic papers for students is helping them to cheat. We can’t argue with that.

Some academics call it plagiarism. That’s not quite right. Respected services provide unique, deeply-researched and properly-referenced papers. Moreover, a customer gets the right to submit it as their own.

On the other hand, essay services are not recognized as illegal. It is you to decide whether the job fits you. Anyway, who can blame a student in the need of money for having a job, even if it is not 100% ethical? When your bills are due, when you’re required to buy textbooks, and when you need to buy food and clothes, you need a job that can help you avoid getting dragged into debts.

Since the demand for essay writers is increasing, the competition is becoming tougher. You may be rejected. Don’t take it personally. Keep improving your writing skills and applying for a job until you get it.


Michelle Brooks is the blog editor at EssayPro. Her professional expertise includes career, self-development, general education, e-learning and freelance.

Source: http://www.youngupstarts.com/2017/12/15/the-peculiarities-of-working-for-an-essay-writing-service-as-a-student/

Paris Built a Mini Silicon Valley with STATION F, a Massive Startup Campus Housed in an Abandoned Train Station

you’re a geek, entrepreneur, investor, tech reporter or analyst, startup or all of the above, make the trek to STATION F in Paris. If you could take the best of Silicon Valley and put it in one massive, and I mean massive, connected and glorious campus, it would be STATION F. It is by far, the most ambitious, yet incredibly thoughtful, architecture and assembly for cultivating a startup ecosystem under one roof.

The brainchild of French billionaire and Iliad founder Xavier Niel, STATION F (station France) is described as the only startup campus gathering a whole entrepreneurial ecosystem under one roof. My dear friend Roxanne Varza now at the helm, invited me to visit shortly before the official opening. With just a handful of people present in this massive complex, we had the luxury to tour 366,000 sq ft of something so bold and incredible, it can only be described as awe-inspiring. Shortly thereafter, 1,100 startups, 20 VC firms, brands, consults, restaurants and supporting services moved in. A residential building that can house 600 people is next.

Credit: Photo by AP/REX/Shutterstock (8884132t)

Upon landing in Paris, I checked-in to the hotel and headed straight to the former train station to see this marvel IRL.

Roxanne, who is one of the smartest people in tech, and also very humble, greeted me immediately. We immediately set out to tour the space and as we strolled the sprawling campus, I bumped into Y Combinator President Sam Altman. It was clear at that moment, that STATION F had not only already earned the attention of Silicon Valley, it had its top talent investigating it too. I later learned that Tony Fadell, who helped create the iPod and iPhone at Apple, then later, the Nest thermostat, opened up shop in STATION F recently.

Once we finished our tour, Roxanne asked if I would be up for a quick on-camera interview. “Of course,” I said. “Anything for you.” Truth was, I was so tired. I barely slept on the flight. But the topics she raised, were important. First of all, we explored why Silicon Valley is losing its grasp as the capital of innovation and why that’s a good thing. We also discussed innovation, entrepreneurship and the future of business in general.

I wanted to share the video with you here in the hopes that it helps you. Who knows, maybe one day, I might set up shop in STATION F, to become part of what will only be a big part of the next chapter in startup and corporate innovation.

STATION F by the numbers:

  • 3,000 Startup desks
  • 8 Event spaces
  • 60 Meeting rooms
  • 1 Post office
  • 1 Popup shop
  • 4 Kitchens
  • 1 Restaurant
  • 1 Coffee shop
  • 26 Startup programs
  • 30 Showers
  • Unlimited games

You can read more about STATION F here.

About Brian

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design. Invite him to speak at your event or bring him in to inspire and change executive mindsets.

Connect with Brian!

Twitter: @briansolis
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The post Paris Built a Mini Silicon Valley with STATION F, a Massive Startup Campus Housed in an Abandoned Train Station appeared first on Brian Solis.

Source: http://www.briansolis.com/2017/12/paris-built-mini-silicon-valley-station-f-massive-startup-campus-housed-abandoned-train-station/

How To Dislodge And Move Forward When Decision Makers Are At A Stalemate 

Business meeting

by Amanda Setili, author of “Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets

Polarization is a common problem for companies trying to make smart and agile strategic decisions. (Hint: That should be all companies.) When people band together with likeminded teammates, it’s human nature for them to get more and more entrenched in their mindset. The result is two opposing camps, each seeking a decision that’s more extreme than the original ideas of individual team members. This is a predictable outcome of group decision making dynamics. Unfortunately, says Amanda Setili, it can be a highly destructive one.

What often happens in group decision making is that two extreme options rise to the top. The decision is forced into a ‘yes or no’ framework, and alternate options — which many team members might actually prefer — are left off the table. Because neither camp will give an inch, the CEO may have to step in and make the final call.

The end result is a decision not many people really like, a CEO who blames the team for indecisiveness, and behind-the-scenes grumbling that the CEO is playing favorites or behaving like a dictator. In situations like this, no one wins.

Consider this typical example:

Jill, president of a company that had created a new “smart home” thermostat, was at a crossroads. Over the past year, her company had conducted tests, in three geographic markets, of a direct-to-consumer sales approach. The tests showed that given sufficient investment, her company could supplement its current sales to DIY retailers and local heating and air conditioning (HVAC) companies by selling direct to homeowners. Now was the time to expand the program nationally, but the team had reached a stalemate over whether this investment was wise.

Members of the team fell into two camps, each side adamant about its position.

The “go” camp felt that selling direct to consumers was essential in order for the company to reach its growth goals. They asserted that there were vast numbers of homeowners who would purchase and install their own smart thermostats if they understood how easy it could be and were provided with clear instructions.

The “no-go” camp felt that selling direct to consumers would kill the company. “It’s too risky,” they said. “If we go direct, DIY retailers and HVAC services companies will drop us as a supplier—they’d rather carry a product that they alone can supply.” The “no-go” camp also feared that the company didn’t have the skills or deep pockets needed to be successful in the direct-to-consumer business. “Companies that are good at direct-to-consumer marketing are experts in search engine marketing and content marketing. They know how to reach the consumers who are in the market for their products. We don’t have those skills, and we could spend a fortune trying to build this business and still fail.”

Jill’s team had been wrestling with this go/no-go decision for over six months, with zero progress. Each camp had dug deep trenches, accumulating more evidence that their point of view was correct. Jill saw risks on both sides, but knew that whatever path forward the company chose, gaining the full commitment of her team — the leaders of sales, marketing, manufacturing, finance, human resources, and legal — was crucial for success.

So, what happens next? Ideally, in a stalemate situation like this, the leader should take six key actions:

1. Set clear objectives.

As a first step to resolving the impasse, Jill got her team together to agree on objectives. After a full afternoon of healthy debate, the team agreed that within two years, it was essential — a “must have” — to achieve 20 percent market share. The “nice to haves” included retaining at least the current level of sales with the DIY retailers and HVAC services companies, and maintaining at least 10 percent net profits.

2. Develop several alternatives.

A week later, Jill’s group gathered again to discuss alternative approaches to meeting their agreed-upon objectives. Members of both camps were surprised at the breadth of options the team identified. Over the past several months, each side had become so entrenched in its own point of view, they had not realized how much middle ground existed. After several hours of brainstorming and heated discussion, the group had developed four distinct alternatives for how to proceed, which varied in terms of the partners they would enlist, the way they would engage the HVAC services companies, and how the company would manage logistics to supply each local market.

3. Address each camp’s specific concerns.

As you are evaluating the pros and cons of each strategic alternative that you are considering, it’s crucial to address each side’s concerns. Jill asked a lot of questions and paid attention to both the facts and the emotions each team member expressed.

For example, Steve, the head of sales, had spent years building relationships with the leading HVAC service companies in each local market and with retailers. These people were not only business partners, they were friends. He felt strongly that if the company was to sell direct to consumers, it must find a way to partner with these sales channels to make them successful. Chris, who ran manufacturing and logistics, was most concerned about how the company would manage the thousands of individual shipments to consumers. Dana, who managed marketing, wanted a commitment from the board that the marketing budget would be maintained at robust levels, even if it took many months for direct-to-consumer sales to take off.

Jill made sure that any plan the team came up with addressed concerns such as those Steve, Chris, and Dana expressed.

4. Choose a path forward, then adjust course as you gain knowledge.

The most common cause of stalemates is uncertainty about what the future will bring. And the best way to get facts to address these unknowns is to test the waters. Jill’s team decided to collaborate with several HVAC services companies, to experiment with different ways of enlisting them as partners. Stocking local inventory, performing particularly tricky installations, and taking tech support calls were among the ways that HVAC services companies could potentially contribute. The “no-go” camp was surprised to learn that the HVAC suppliers actually liked Jill’s company’s new direct-to-consumer approach, because it enabled them to attract new customers for profitable maintenance contracts.

5. Manage the risks as you implement.

Jill assigned one person on her team to manage each of the risks related to the direct-to-consumer approach. For example, Steve, the head of sales, worked with HVAC services companies to make sure their needs were met. Chris was in charge of managing inventory and shipments, and was measured on customer-service metrics related to delivery. Dana embarked on a process to build the brand online and was held accountable for marketing metrics, such as marketing cost per completed direct-to-consumer sale. Because each risk was explicitly managed, the team was able to press forward with tremendous speed and coordination.

6. Recognize both small and large wins on the path to success.

As you pursue a new strategic path, it’s essential to recognize and celebrate small wins. Jill made sure to celebrate even the small signs of progress each week, such as upticks in direct-to-consumer sales or favorable reviews online. This kept the energy high and helped the team to stay cohesive as they navigated the bumps on the road to success.

Whatever you do, don’t let the polarization problem stop your company from pursuing bold growth strategies.

In our age of disruption, you must be agile and courageous. Letting fear and indecision slow you down is a huge mistake. In fact, it can be your death knell. Today’s business climate rewards fast innovation and adaptability. And leaders who understand how to unleash employee creativity and build a culture of trust can help teams break stalemates and move ahead fearlessly.


amanda setili

Competitive, Foster Innovation, and Dominate Your Markets“, is president of strategy consulting firm Setili & Associates. An internationally acclaimed expert on strategic agility®, she gives her clients unbiased and laser-clear advice on how to respond quickly and intelligently to a changing marketplace. A past employee of McKinsey & Company and Kimberly-Clark, Setili served as an executive with successful disruptive technology startups in the U.S. and Malaysia.

Source: http://www.youngupstarts.com/2017/12/14/how-to-dislodge-and-move-forward-when-decision-makers-are-at-a-stalemate/

How To Market Your Brand By Starting A Social Action

by Turian da Silva Bielschowsky, founder and managing director of Magma Translation


In this 21st century, having a respectable image seems to matter a lot. After all, there is always a company to pollute a lake and kill all its fish, and another to earn tons of money by committing insurance fraud. To sum up: there are many bad guys around.

And the weirdest, most annoying detail about it is, most times, we let them be. Because it’s “normal”. It’s “progress”.

Can we change their minds? Probably not.

What we can do is use this opportunity to be the good guys, to be helpful: a friendly face among the crowd of strangers.

After all, would you buy animal-tested products? Or would you rather start a social action to stop it from happening?

Would you prefer to be seen as a partner of a colossal, uncaring company? Or would you rather be remembered by having an eco-friendly business?

First things first.

If you have stuck with me this far, you are probably looking to either (or both) make a difference or market your brand.

So, here goes my first advice: before starting a social action, you must know the big no-nos, which are:

#1 – Do NOT buy or sell non-green (or, as mentioned, animal-tested) products. In fact, over 1 billion consumers refuse to buy such items. Point? Be a sustainable company.

#2 – Do NOT be rude to every caller you get that doesn’t agree to your price and then, next week, appear on the newspaper as a caring individual/enterprise. Having a friendly costumer support is not that hard, people.

#3 – Do NOT support or advertise, or even mention (unless negatively) other companies that don’t fit in the criteria above: birds of a feather flock together.

#4 – Do NOT rely solely on your social action. You have to market your brand in other ways, and your company’s name must be somewhat known in its city. No one is going to believe your social action if you’re invisible. Think about it: how often does an upstart, with (probably) no money and barely anything to gain, starts doing charity work?

#5 – Do NOT get out of your niche. Sure, it would still generate a good impression if the CEO of a large company helped paint a new local nursing home, but you want to prove YOUR BRAND is the best in business, and not that you are the best painter.

A strong example of that is a translation company in Brazil that started providing free website translation for NGOs looking for international support. While they are not directly rescuing stray kittens and fundraising to pay for someone else’s surgery, they are helping organizations of the tertiary sector (that do those things and survive through donations, mostly) get attention. This generates a mighty buzz about their company, besides providing some quality backlinks that improve their SEO.

#6 – Do NOT be picky! Of course you can draw some boundaries. You may decide to help only schools, or NGOs, or animals, and so on. It’s all right! But if two entities (NGOs, for instance) fit the criteria you set up, there is no helping one and leaving the other one alone. What does that say about you and your company?

#7-  Do NOT do something short-term. Just one-time donating resources to a nursery, or starting a social action with an expiry date, might lure a client or two. But you tell me right now if the examples above pass any credibility? It just sounds as if it is a pure-marketing tactic! Besides, a whole campaign generates way, WAY more hustle and excitement.

“Okay, got it. Now, what?”

If you have read and agreed to the items above, you are quite suitable to start a successful social action that will help you market your brand!

Now, we get to business.

How to do it.

#1- Decide the nature of your social action: which of your services are you going to offer, and to whom?

#2 – Think about the details and set limits:

  • Will you just deploy Roy and Megan (the interns) to do it, or hire someone new? Or even do it yourself?
  • If it involves more than one person (highly likely), who will do what?
  • Is there going to be a Q.A.?
  • How much are you going to do? For instance, if you are going to donate resources, how much are you willing to donate for a single institution? If you are dealing with writing-related services, what is the word limit each one gets?
  • How are you going to spread the word? Are you willing to pay for advertisement?

#3 – Brace yourself: you have to prepare for what is coming. It is highly recommendable that you create a page for the social action on your website, with some description and an application form.

Try to advertise that page (announce it on social outlets, such as Facebook and Twitter) and get some traffic to it.

#4- Start it: Assuming you didn’t pay Google or Facebook for advertisement (I wouldn’t, not cold turkey like that), outreach may be necessary.

Use Google to make lists of whom you are (possibly) going to benefit. Note: this may not be necessary if you start your social action in your hometown, as you may have a few names in mind.

Afterwards, contact everyone on that list and let them know about your will to do a good deed. I recommend using a script, either by copying and pasting from a Word file or with a e-marketing tool. Otherwise, it will be hard (and dull).

It should be something like:

Hey there, dear [their name] or [friends from (their entity’s name]. How are you?

My name is [your name] and I am [your position and company].

Recently, we have decided to start a social action that may benefit you: [explain your social action in detail, because people have more to do than ask you questions; you can also create a Word or PDF file to make this easier]. And it is totally free of charge!

We only ask you, if it’s not a bother, to spread the word around a bit, so that we can keep on helping people! [If you are interested in boosting your SEO, you may also ask for a backlink in return]

What do you say? Are you interested?

If so, all you have to do is [contact me / describe what they have to do, such as send you a file with contact information].

Also, feel free to contact me, in case you have any doubt.

I will be waiting.

Warm regards,

[your name].

[maybe add a logo here to look more businesslike]

Easy, right?

Send this to those you want to benefit and wait.

Do not be surprised with how long, though; while people love these kinds of initiative and will want in, they seem to take some time before contacting you or sending what has been requested.

Now, you will start helping people, one-by-one. And that is pretty much the (beginning of the) process.

Tricks of the trade.

I’m not going to leave you high and dry like that. I still have some more advice to offer, especially on what follows the initial shock.

#1 – Start off slow, without any sort of paid ads. You will need some time for the trial-and-error game. In other words, don’t grab the megaphone if you’re not ready for the highlights.

Perfect your action (form of outreach, performance, deadlines, etc.) with your first beneficiaries. Otherwise, you may find yourself receiving tons of requests for something you can’t fulfill. Ask me what people will say about your company then.

#2 – As your social action expands, you will notice some things.

Firstly, there will be an increase in the income of forms filled and e-mails sent and received.

Secondly, as you reach out to new prospects, you will hear things like: “Oh, yeah, I’ve heard about that (initiative)” and “My friend told me about you. She is very pleased with the service you provided!”

Thirdly, there might be even some new clients who, when they first step foot in your building, don’t seem as skittish as they normally come. That is because your company has a trustworthy name. Guess why?

That is about time you opt for serious advertisement, which can mean “paid”, but doesn’t have to.

If they are satisfied with your social action and services, there is a solid chance your beneficiaries will help you. Sometimes, voluntarily!

It’s very likely that one or two of them have big websites and newsletters, both of which may reach thousands of people. All you have to do is ask!

Don’t believe me?

Check out what ABCR (a Brazilian NGO) and Catraca Livre (a famous news outlet) did for Magma Translation.

#3- Keep it going!

As you will see, the word about your good deeds will spread like wildfire, and many more requests will find their ways into your e-mail.

Granted, you may have to deploy more employees to this task. Or, if you are lucky (and depending on the nature of your social action), you may receive e-mails from volunteers. After all, there are still people out there who want to help and change the world!

The results.

From whispers to volunteers, your brand will become very well-known, especially in its city.

Besides, if your social action is able to grow beyond it and you put some solid efforts into SEO optimization of the landing page, besides downright marketing and e-marketing, you may end up receiving requests from cities you’ve never even heard of!

Further down the path, you may actually consider hiring a translation company, translating the action’s page and expanding it overseas!

It depends on you and how much you want to be the good guy. That, my friends, is what it is all about.


Turian da Silva Bielschowsky

Turian da Silva Bielschowsky is the founder and managing director of Magma Translation, a leading translation, website localization, and Internet marketing provider. He is also a person with social consciousness that supports NGOs, such as Rede Postinho and many others around the globe.

Source: http://www.youngupstarts.com/2017/12/14/how-to-market-your-brand-by-starting-a-social-action/

When An Entrepreneur Should And Should Not DIY


If you are a small business owner, it’s easy to make some mistakes regarding DIY work. On the one hand, a young entrepreneur might think that they must do everything possible on their own in order to save money and learn the ropes. However, this can backfire when the entrepreneur does something wrong, gets overwhelmed with the tasks at hand, or doesn’t leave themselves enough time and energy to directly build their business.

On the other hand, small business owners who too frequently outsource simple tasks will find themselves in financial trouble before they know it. Do you really need that regular local shipment professionally delivered, or can you do it with ten extra minutes on the way to the office? Do you need a representative to come in and set up a CMS that’s going to be used by 4 people, or can you figure out how to do it on your own with a couple of Youtube videos.

It’s important to find the balance between too much and too little when it comes to DIY work for your small business. We’ll help you identify what do do on your own and what to leave to the pros. It’ll help you save money, or save time, whichever is more important to you at the moment. These are just examples. Draw from them to fit your own experience.

Moving Office.

Moving office is one of the most inconvenient practical aspects of owning a business. If you are a small business it can be tempting to take a day or two to rent a truck and do it by yourself, with the help of a nearby employee or two. However, this is a day or two in which you won’t be able to devote yourself to the tasks that are essential to your company’s operations. Small moves performed by professional movers will have your new office up and running in just hours, getting your business back into the groove fast with minimal downtime.

Menial Tasks and Upkeep.

We start businesses to have success and gain independence, but it’s easy to start to grab at independence before you’ve really earned it. Why hire a professional cleaning company if your business is tiny? Change the toilet paper and plunge the toilet yourself. Don’t invest in luxuries that could be accomplished with little time or skill. Those costs add up and the services really don’t give you much on the other end.

In the early days of your business you may be able to handle the financial record-keeping, but at a certain point this is far better left to the professionals. What’s more this will keep you from making costly mistakes and will give you liability in the case that there is a problem not caused by yourself.

When it comes to creating a small business that lasts, we’ve all got to roll up our shirtsleeves sooner or later. However, it’s possible to do to much, or to avoid DIY at all costs. If this is you, your business will suffer, so find the right balance and carry on.

Source: http://www.youngupstarts.com/2017/12/14/when-an-entrepreneur-should-and-should-not-diy/