Should A Young Entrepreneur Ever Indulge In Logo Designing Expenditure?


Lets look it from the pros angle. For some, the question doesn’t matter but for start-ups it is a big deal to tug of with.

A young entrepreneur once asked this question to his friend, owning a marketing agency, just to find out his immediate reaction & he was like” “how much does it cost to construct a house?”

Seems wise but real. The budget behind logo can be as lil as $5 or as hilly as more than half million dollars, even after hiring a top-of-the-line, full-blown branding and advertising agency.

But the bubbling question is that can young entrants afford such enormous agencies? Do they have adequate financial resources to invest in? Are they very sure that they wont fail?

The key is to gauge the pinpoint about your business logo standing within this enormous span of financial resources.

The answer lies within your business – current financial situation – from simple bank balance sacrifice into a logo, till your final brand development touches!

Let’s look at two active scenarios that we have picked right for you with one being your own situation, perhaps:

Early Movers & Bootstrapped.

You are standing on the edge of start with minimum money to spare so; to go for spending dollars doesn’t make sense at this moment of time.

Not to deject as opportunities are always sent down on earth. With number of effectual options, you can get a good number of logo derived out of platforms.

It All Depends On You.

Though both of the options represent ‘real early’ logo designing tools to select from, you can also go for Logonado logo design service, where all with just $49, you can get your dream logo right away!

No Point to Invest High.

The most early difficulty faced by young business bloods is the lack of familiarity about their own brand dynamics & future brand voice unfortunately, due to least interaction & time-run in developing it so, there’s no absolute point that could favor paying thousands of dollars to an XYZ agency to get a blur logo ! You are smart, we know.

Now you’re climbing and it’s Time to Scale.

You are gradually moving towards maturity stage after spending more than a year in business pool & might be by this time , your delicate business identity – with which you had started off – has revamped into somehow a stable brand and voice solidly built and defined.

You’re now earning revenue figures & plan is to invest it back into home savings or infrastructure. By the time, your company has surpassed the original logo — that created with your first limited money chunk – and you are now evolving as a game changer right?

Since, with such a balanced business state, your ‘ex’ & ‘now’ needs are fairly different that largely circle around surrounding the brand you’ve so meticulously built into your logo. Well, this doesn’t mean that you should ditch your founding logo completely.

Simply, be creative & with little tweak or reinvents, you can transform a compelling brand logo and later on go for website design based on the logo concept.

The Journey Is Still To Go.

Wow! by now you are not necessarily a billionaire, but comparatively a winning venture of your local market with visioning to hire a top-notch stationery & logo development agency to take your brand ahead that you have created after an year hard work or more . It’s time to invest & invest $5,000, $10,000. Or even higher!

Technical and friendly advice is that despite of being a millionaire business man, avoid at your best to invest in brand and logo development until you’ve achieved some vital early milestones.


Deducing Your Financial Knowledge – Are You Financially Literate?

startup finance

Financial literacy is very important and we can derive benefits from it at all stages of our lives. From being able to get by during your retired years to saving enough money for college education, there are many people today who suffer from financial anxiety as they are always looking for viable financial answers to their never-ending questions. It is sad enough to note that majority of the people in our country is still unaware of even the basic financial concepts which they require knowing for making investment and saving decisions. Research reveals that half of them wouldn’t even qualify for a basic finance quiz. This is gradually becoming an impediment to purchasing a home, making serious financial decisions and planning for retirement.

A consumer who is well-informed is crucial for a stable and strong economy. Studies in Canada, for example, have shown people overestimate how much they know about finance and their over-confidence is pushing them towards further money issues.

So, let’s take a look at the reasons behind the utmost importance of financial literacy:

Budgeting skills have to be mastered.

Although there are factors like social norms, income and other behavioral biases which influence the spending habits of people, one of the biggest factors which affect your financial literacy level is definitely self-control. The ability to follow a budget is an area which most people are least confident of and hence you have to understand the fact that unless you follow a budget and exercise self-control, you won’t be able to tackle your finances. 48% of adults don’t follow a budget everyday for their regular finances and 29% faced a difficulty in keeping aside money for bigger purchases. There are many who don’t have funds ready for an emergency. So, being able to follow a budget is among the first reason to be financially literate.

Spending vs. saving.

You have to understand the most important thing about your personal finances and that is your savings can indeed make a huge different to the kind of financial lifestyle that you want to lead. If only you pay attention to the way in which you spend money, you can watch out for opportunities to curb your expenses. But you have to ensure that savings is the money that you set aside before even you spend them. Make it easier to save money by automating your accounts so that a part of your income is deducted from your checking account and deposited to your savings.

Retirement planning is necessary.

Those who were born between 1946 and 1964 are the baby boomers and they’re all set to retire en masse. As per a Retirement Confidence Survey, workers who were more than 55 years of age said that 60% have less than $100,000 in the form of retirement savings, 37% have saved less than $10,000 and 44% have less than $25,000 in their savings account. The statistics seems to be scary enough and it teaches a lesson that the sooner you start investing, the better for you.

Having appropriate financial knowledge not only helps you with saving, budgeting and retirement planning but it is also helps you with basic decision-making. You can improve your risk-tolerance level when you know what you’re doing with your money. You will easily be able to reach your financial goals when you have enough knowledge.


4 Reasons Why Your Small Business Needs A Mobile App

Chargebacks phone mobile

Mobile apps are no longer just for major corporations like Target, Chase, and Facebook. Small business owners are beginning to take advantage of the mobile trend and build apps for their customers.

There are a number of reasons why you would want to build a mobile app for your small business, which we’ll get into in a moment.

For now, just know that lots more business owners are jumping on the wagon and it could be wise for you to do the same.

Below are 4 reasons why your small business needs a mobile app:

1. Brand Visibility. 

Raise your hand if your smartphone is in your pocket or within an arm’s reach. Probably everyone, right?

If you create a mobile app for your business, regardless of whether or not your customers are using it at that moment, they will see it as they browse their phone for other purposes.

Simply being subconsciously on your customers’ minds can give you a big advantage the next time they think about needing your service.

2. Easier Than Ever. 

Mobile app development isn’t what it used to be several years ago. Barriers to entry have gone way down, and as a result, some small businesses are testing the waters.

You don’t need much to start an app. Just a general idea of what you want it to do and a savvy freelancer willing to do it – no coding required on your end.

If you’ve been hesitant to create an app for your business because of money, it doesn’t cost as much as you’d think to build a functioning app that serves its purpose.

3. Standing Out from Competitors.

Fortunately for you, many small businesses haven’t yet developed their own apps. This is where you have a major opportunity to outshine your competitors and step up your game.

If you’re one of 3 or 4 landscaping businesses in your area, how convenient would it be for your customers to book appointments through an online portal? What other possibilities can you think of?

By offering services through your mobile app that none of your other competitors can, you’ll stand out from the crowd as the business that has the app!

4. Improve Customer Relations. 

Last but not least, creating a mobile app can greatly improve your business’ relationship with its customers. How? By adding value and increasing customer engagement.

Mobile apps are first and foremost about adding value and convenience to your customers. As long as yours doesn’t convolute your business processes in any way, chances are it makes your customers’ lives easier.

As for customer engagement, think about how many times one client would interface with your business on a daily basis. Probably not very often.

But, with a mobile app right on their smartphone, they may think twice about signing on and scheduling that gutter cleaning they’ve been putting off.

Closing Thoughts. 

There is a real opportunity for your small business to take a leap over its competitors in your area. Creating a mobile app for the reasons above can separate you from the pack and net positive results for your business.


Dealing With Recruiters: The Good, The Bad, And The Ugly

by James G. Ward, MA, PCC, author of “New Directions: Successful Strategies for Career, the Workplace, and Personal Growth

Business Meeting

This Spaghetti Western starring Clint Eastwood could very well have been an expose of the world of executive recruiters. In my many years as a corporate Human Resources executive, I have seen all sides of the executive recruiting business. Along with caring professionals, it’s an industry filled with contradictions and broken promises – truly the good, the bad and the ugly.

Recruiters – or headhunters – fall into two basic categories: contingency and retained. Which one you are dealing with could determine your success or failure in seeking a new job.

The primary difference between the two is how they operate which is linked to how they are paid. Contingency recruiters are paid by employers for each successful candidate placement. Retained recruiters are employed by the hiring organization to do a specific recruiting job and are paid a search fee regardless of whether anyone is hired. Retained search consultants are often more consultative and work closely with employers to determine if a candidate’s experience fits a job’s technical needs and whether he or she is a cultural fit. There are variations to this model, but the search industry generally falls into these two categories.

The “good” recruiters can be very helpful to your job search. They can expand your network and introduce you to new and interesting opportunities. These recruiters can provide a wealth of information on market intelligence and trends. To benefit most when working with an external recruiter, it’s important to ask the right questions so you understand and control the job search. Learn where the resume is being sent. Ask for the prospective employer’s identity. What are the requirements of the position? Does my experience actually fit the position? Good recruiters will share this information.

A “bad” recruiter experience can include many different scenarios. Contingency recruiters, because of the way they paid, have an incentive to send your resume to as many potential employers as possible in the hope of getting a bite. It’s an approach based on volume. The potential problem, however, is that you, the candidate, can lose control over the process and risk the compromise of your confidentiality. You don’t want someone randomly sending your personal information to any and all employers and you need to make that clear when you start working with the recruiter.

At times, recruiters may tell you it’s a “confidential” search and they can’t reveal the client’s name. Don’t fall prey to this tactic. Recruiters may resort to this ploy because they fear a potential client going directly to the hiring organization, costing them their fee. I’ve seen cases when potential employers do not want to be identified initially, but once a candidate is identified that restriction is lifted. Once the courtship begins, the candidate simply agrees to sign a confidentiality agreement, stating the employer’s name will not be revealed by the candidate. The potential employer is not entitled to more rights than you.

There are many valid reasons why you should not forward your resume blindly to an unknown employer. You may already know this organization through your professional association and don’t want your search for other opportunities outside your current employer to be known around industry, especially by your employer. Some recruiters may be less than candid about their intentions. If the recruiter is representing a legitimate position and organization, they will have a position description provided to them by the hiring organization.

Both types of recruiters have their place. Contingency recruiters will tend to cover entry level to middle market positions, from college graduate to middle manager and various level technical jobs. Most of us have gained some early-career momentum with the help of a contingency recruiter. Retained recruiters are generally hired to conduct a thorough search of the market for highly qualified candidates to fill senior positions.

In any case, whether dealing with a retained or contingency recruiter, you should know exactly where your resume is going and that it is going only to organizations and/or opportunities that are of interest.

The “ugly” side of the recruiting industry can involve nasty placement fee disputes that can occur if recruiters are indiscriminate in sending out your resume. Case in point, two separate contingency recruiters send a candidate’s resume to the same organization, not telling the candidate. The candidate gets a call from recruiter #1 stating the hiring organization is interested and wants to schedule an interview. Fast forward, the candidate gets hired and recruiter #2 gets wind of this and expects a portion of the fee. This unfortunately is a real scenario. Tthe new hire was caught up in a contentious dispute between the two recruiters. A new job can be stressful enough without being dragged into this drama.

Another ugly encounter can involve a recruiter sending your resume, without your knowledge, to an organization that you are already interviewing at. This can be embarrassing for the candidate, especially if you don’t want the employer to know you are working with a recruiter who is showing you many potential positions.

The lesson in both situations is the same. Remember, you and you alone are in charge of your job search, especially those employers that are approached.

Currently, cyber security talent is in high demand – the Wall Street Journal recentily predicted unfilled cyber security jobs to number 1.8 million by 2022 – and a hot market can unleash furious competition. Recruiters are pouring into the field, creating a feeding frenzy in which recruiters promiscuously float resumes to prospective employers ikn order to cash in on the hiring craze.

The bottom-line lesson is this: make sure the recruiting firm you deal with operates under the highest ethical standards. Ask many questions and insist on meeting face-to-face to better size up the individuals you are entrusting. If that’s not possible, video conferencing is a good alternative. Remember you should know whom you are dealing with before releasing your personal and confidential information.


james ward

James G. Ward is a Human Capital consultant and a certified Professional Coach based in Newport Beach, Cal. He provides HR consulting, as well as executive, career and organizational coaching through his own firm, NEW Directions Consulting. He has more than 15 years of experience in corporate human resources and consulting, including 15 years at Pacific Investment Management Company (PIMCO), where he was Executive Vice President, Global Head of Human Resources. He is author of “New Directions: Successful Strategies for Career, the Workplace, and Personal Growth“.


Get Investors Onboard With Your Startup

by Mark Gilbert, founder and CEO of MBS Accounting Technology & Advisory

money funding

Roughly 27 percent of startups can’t get the funding they need to take their business to the next level, according to the National Association of Small Businesses.

In today’s investment climate, it’s getting even harder to raise money from investors. For the last eight quarters, the number of angel and seed stage deals has declined, according to an Eisner Amper VC report. That downward trend includes the most recent quarter from 2017.

Many young startups might believe they just don’t have the exposure to reach investors, but more than likely, the inability to raise investor dollars stems from their books.

I’ve seen both sides of the fundraising dance – from investors trying to find great deals and startups hoping to get a cash infusion. At the root of fundraising, it all boils down to the books. If the books look good, investors will throw money at the company. If the books are bad, investors won’t even respond to your pitch.

Here are the biggest bookkeeping mistakes I consistently see that prevent startups from raising money:

1. Startups don’t demonstrate due diligence.

Investors want to see in-depth financial reports that reinforce the startup has an organized business model with potential for revenue growth. Professional accounting systems like Sage and Xero can help startups in this area.

These software programs are more efficient for managing a company’s finances. They also automatically create a departmentalized system of expenses, which investors will want to scrutinize.

2. Startups use Excel to keep track of their accounting.

Excel wasn’t originally designed as an accounting platform, yet most rookie entrepreneurs turn to Excel or Google Sheets to keep track of their expenses. Using Excel or Google Sheets immediately alerts investors that your books are probably going to be a mess.

Professional interface systems, like Quickbooks, are better alternatives. These accounting software programs were designed to scale the financials with the business. In addition, investors will take a startup more seriously when they see a more sophisticated program.

3. Founders overlook how their salary looks to investors.

>Investors pay close attention to where the company’s money is going. If they see large expenses going into the founders’ pockets – and not into their business- investors will likely turn the other way.

Unfortunately, it’s usually too late to fix this problem when startups are in front of investors because the salaries are already on their books. If you’re launching a startup, keep this in mind as you decide what to pay yourself.

4. Startups don’t have data on their competitors.

Most entrepreneurs focus too much time on developing their own business. In the process, they frequently overlook the competition. Investors want to see reports that show where your startup stands against competitors of similar size – in relation to sales, revenue and expenses.

It is easy to obtain this competitive information with software like Qvinci. Qvinci is a program that automates the manual tasks that are associated with financial reporting, saving time and resources. The software is extremely customizable and provides a benchmarking and reporting platform that gathers financial data and monitors performance in specific industries.


Mark Gilbert

Mark Gilbert is the founder and CEO of MBS Accounting Technology & Advisory, which provides Bookkeeping, Accounting Technology Integration, and C-Level Financial Management Solutions to SMBs and Not-For-Profits. The firm hosts its Annual Networking & Accounting Event, MBSCalcuTech, every year in September.


Why VAT Technology Plays An Important Role


Taxes are one of the primary sources of a country’s funding, and without proper tax implementation, a country’s financing is significantly affected. When the value-added tax or VAT was introduced worldwide, technology also made its way to it. So how does VAT technology affect a country’s tax system?

Before we dig deeper into tax technology, let’s first go back to what VAT really is to have a better understanding about the wholeness of it. VAT has been basically defined as a kind of consumption tax where a purchased good or service has been added with a tax. The VAT amount is the “cost of the product”, which is lesser than the total amount of the materials used to produce a product.


Now that we have a basic understanding of VAT, let’s now move to knowing and understanding the importance of VAT technology.

  • It helps in getting more work done with lesser workforce.

Technology today has evolved largely in many areas, and its developments are primarily focused on generally aiding us in different ways. The tax industry is a little bit more complicated than any other industries chiefly because it involves money and budgeting. So people in the business also need technological help in calculations, finance organizations, and others. Tax technology plays a bigger role in the works because it will simply finish everything with lesser support from human resources.

  • It aids in the organization of VAT-related transactions.

Because technology is a system-generated tool, keeping VAT transactions in order can be achieved. Taxes are a crucial business, so it needs complete attention. One minimal mistake could mean really big. Aside from that, easy and stable access to important documents is there too. Just like other types of businesses, taxes involve a lot of paperworks and documentation, so accessibility to these files is important.

  • It can also give accurate reports for audit.

Detailed reports about VAT-related transactions can be done accurately by VAT technology. When audits are made, human workforce will not have so much trouble making detailed reports as technology can potentially do it. Easy processing of reports can also be achieved with the technology. The data in the system should match the processed hard copy 100%. After all, it’s not all about the internal data; hard copies of documents are also needed in the audit.

Other taxes.

Aside from VAT, other taxes that also affect businesses are another mathematical problem too. These are income taxes, employment taxes, a corporation tax, a capital gains tax, an inheritance tax, excise duties on cigarettes, alcohol, and petrol, import duties, property taxes, and specialist taxes. Each of these taxes has its different systems, which means more numbers to deal with. Despite all these, taxes are needed in the economic balance of a country, so its better implementation is ideal.

VAT technology thus has a significant part in a country’s tax system. It would only differ on how each country does their accurate tax implementation; after all, each country differs in many ways including taxes.


The 7 Types Of Business Loans Everyone Should Know About

money pay

Many years ago, small business lending was all about traditional term loans. While these are still a great choice, there are more options than ever before.

As a business owner, it’s good to know that you have a variety of choices in regards to borrowing.

The most important thing you can do is learn more about the different types of business loans. By taking this approach, you’ll soon understand the finer details, including the pros and cons associated with each one.

Here are seven types of business loans everyone should know about:

1. Term Loan.

As noted above, this is the most conventional type of loan.

With this, you borrow a lump sum of cash that is paid back, plus interest, over a predetermined period of time (such as five or seven years).

If you like the idea of a conventional loan that is easy to understand, this may be what you are looking for.

2. SBA Loan.

There are many features of an SBA loan that make it more appealing than a term loan. For example, the long term lends well to those who are seeking a lower monthly payment.

Also, SBA loans are known for their low interest rates. On top of this, and perhaps most importantly, these are partially guaranteed by the government.

If you want to learn more about the many types of SBA loans, you can visit the U.S. Small Business Administration website.

3. Business Line of Credit.

Unlike a traditional term loan, a business line of credit is more flexible thanks to its revolving capital that is similar in many ways to a credit card.

With a business line of credit, you can borrow the full amount upfront or draw money when you need it. As you pay back what you borrow, you can then access the funds again.

Tip: you are not required to pay interest on the total value of the line of credit, but only on the money you borrow.

4. Short Term Loan.

In some ways, it’s exactly the same as a traditional term loan.

You’ll borrow a certain amount of money, such as $50,000, and agree to pay interest on the entire amount (until it is paid off).

The primary difference is that a short term loan requires daily or weekly payments stretched over a period of 3 to 18 months. Due to the shorter repayment period, payments are higher than with a traditional term loan.

5. Small Business Startup Loan.

As the name suggests, this is a startup loan for a company with little to no business or credit history.

Many products fit into this category, such as startup equipment financing. This is used to purchase equipment when starting a business.

6. Personal Loan for Business.

A personal loan for business is one that is made to you, the business owner, based on your personal finances.

If you have strong personal finances, such as a high credit score and net worth, a personal loan for business may be the best way to secure the funds you need to finance your business venture.

7. Invoice Financing.

This is for established businesses with outstanding invoices.

The primary benefit of invoice financing, also known as accounts receivable financing, is the ability to get paid for outstanding invoices without waiting.

While you can gain quick access to the money that is due to you, this comes with a fee. The typical factor fee is somewhere in the three to five percent range.

Which Type of Loan is Best?

In a perfect world, you would always have enough money on hand to fund anything your business requires.

In the real world, you can’t expect this to hold true at all times. There will be situations in which you need to search for outside funding, often in the form of a loan.

Ask these questions when attempting to decide what type of loan is best for your company:

  • What do you need the money for?
  • How much money are you comfortable paying each month?
  • What type of loan will allow you to access the funds you require at the lowest possible interest rate?
  • Do you qualify for all types of business loans?
  • Is now really the best time to take out a business loan?

When you compare the finer details of each type of loan, while also answering these questions, you will find it much easier to decide what to do next.


It’s good to know that there are many types of business loans. This improves the likelihood of finding one that suits your company and its financial needs.

It may take some time to learn more about each type, but the information you collect will work in your favor.

Do you have any experience applying for a business loan? Share your approach in the comment section below.