Why Startup Businesses Should Invest In Lead Response Time To Increase Sales Conversion

Conversion optimization is a vital aspect of a business that business owners must understand. But did you know that a simple client response can improve your conversion?

A website is not a mere tool to let the world know about your business. It must go hand in hand with your offline operations such as customer support and marketing initiatives. How? One strategy is conversion rate optimization (CRO). CRO is simply a set of techniques that drive traffic into a website and convert it into leads and sales. CRO is about maximizing existing traffic. The conversion can take place all over the site such as the homepage, blog and landing pages.

Your conversion rate goal.

For start-up businesses, CRO is a cost-effective way to boost the bottomline growth. But how do you know if you’re on the right path? Ben Cotton, sales enablement boss for HubSpot in EMEA, stresses that generating more traffic isn’t necessarily the way to go. “Conversion rate optimization is about getting more from what you have and making it work even better for you,” he wrote. It can help to identify the right conversion rate formula that will provide you with a target. HubSpot offers the following formulas:

  1. New revenue goal ÷ average sales price = # of new customers
  2. # of new customers ÷ lead to customer close rate % = lead goal
  3. Leads generated ÷ website traffic x 100 = % conversion rate

Should you use industry benchmarks? Benchmarks can give guidance, but they lack context on what to measure and whom they target. They don’t suit unique needs of businesses.

The power of lead generation.

Once you’ve identified the conversion rate for your business, you should explore lead generation strategies. Not every site visitor is a lead. A lead is someone who indicated interest in your company and/or offerings. In other words, he/she is a prospective customer. Leads generation is the process of driving visitors to your site and converting them into leads.

Lead generation is regarded as the second stage of the sales process. It occurs after you’ve attracted traffic to your site. Remember that not all visitors are leads but all leads start as visitors. Some widely-used lead generation and management tools include forms, calls-to-action and landing pages.

Make or break with your lead response time.

A study by Autodeal shows that the increase in sales conversion is achievable by improving your lead response time. Put yourself in the shoes of your leads. How long are you willing wait for a response on your inquiry before you go to the next company? Lead response time is a measure of how long a business follows up with a lead that contacted a business through a phone call, email or online form.

The lead response time may vary per industry. A study suggests that car dealers responding in 6 hours of less were improving their conversion rate by 40 percent. A dealer that responds in an hour or less has a 48 percent higher chance of closing a sale compared to a dealer that answers back after more than 24 hours. Cars are big purchases so a response time of a couple of hours is acceptable. It may be a different story with smaller purchases such as clothes and electronic gadgets – five minutes!

However, many businesses are neglecting their lead response time. In a study involving more than 2,200 US businesses, 37 percent responded to a web-generated test lead within an hour, 16 percent answered within one to 24 hours and about 24 percent replied back after more than 24 hours. Interestingly, 23 percent of the businesses never responded at all.

Increase sales via lead response time.

Leads generation costs money. So why are businesses not responding on time? Businesses may be focused on driving traffic and accumulating names instead of responding quickly to leads. Another reason could be the process of distributing leads to the sales force which is based on territory and “fairness.”

There are ways of keeping you in your lead’s radar, or vice versa, even when you’re not available to answer right away. You can set up a lead alerts system. This will prompt an instant response to the lead acknowledging the inquiry and providing a service expectation for the response from a real person. Think of how Facebook business pages work. You can get notified through your smartphone, tablet or laptop.

After sending the automatic acknowledgement, make sure that you comply with your promise. Respond within the given service expectation. You may use the same platform used by the lead unless a specific mode is provided. A lead truly interested in your offering will likely provide you with a phone number for easier communication.

The Internet has made it easier for customers to shop around, and compare and contrast offerings. The competition is tighter than ever. As a start-up business owner, you should know how to stay in the game. Let your conversion rate optimized website help you.


Source: http://www.youngupstarts.com/2018/03/16/why-startup-businesses-should-invest-in-lead-response-time-to-increase-sales-conversion/


How To Handle Burnout When Building A Startup

You don’t need an oracle to tell you that starting a new business is difficult and nerve-racking, particularly if you new to entrepreneurship. You have to consider a number of things such as how to raise the startup money to finance the business, think about spending plenty of time mapping out strategies on how to move the business forward and lots more.

In fact, you may not escape burnout at business startups as an entrepreneur if you are not equipped with the necessary tools you need to handle burnout when building a startup.

It is noteworthy that starting and operating a new business can be compared with running a marathon at a very high speed. In this type of race, you cannot reduce your speed but continue racing until you get to the final finishing line.

Running the startup marathon guarantees that you are able to make up for your mistakes, iterate, learn fast, and keep growing at the speed that will make you defeat your competitors.

You have to be nimble and grow fast in the shortest period of time if you really want to be successful in your startup race. Here’s how to handle burnout when building a startup:

Turn Off Your Accessibility.

You should switch off your accessibility since you are not 24-hour news cycle. Despite the fact that numerous communication channels can be helpful in a business, they can as well contribute immensely to burnout when you spend quite much of your time managing them.

You can be less productive and burnout if you have to spend the whole day checking messages and answering calls. To handle this situation, be in control and create a particular time for checking your messages and calls.

Take Time for Yourself Each Day.

As expected, a lot of business founders and entrepreneurs have the propensity to mentally be at work at all times, to put things together, such as strategizing how to penetrate a new market. Taking time for yourself every day should be a compulsory aspect of your day as an entrepreneur who wants to handle burnout when building a startup.

In this case, you should go out when possible and take time for yourself each day. You can go out with your friends who have nothing to do with your business. Go Out while you can and do what offers you a sense of personal satisfaction so that you will be able to handle the burnouts associated with developing a startup in a better way. Do what you enjoy most such as taking a walk, riding a bike, playing guitar, and learning Mandarin. Keep doing it on daily basis.

Get as Much Help as You Can.

It is no more news that establishing a business can be an intimidating task for almost everybody, particularly if you are a first-time entrepreneur. However, getting as much help as you can and having strong support systems, both within and outside the startup, is the most helpful way to handle burnout when building a startup.

Your support within the business will possibly come from your co-founders or business partners, as your support from outside the business can be anybody you trust who has attained what you expect to accomplish.

Find a Mentor.

During periods like these, you should consider a mentor. It is rather impossible to learn all about entrepreneurship, even if you are as clever as the computer.  The actual learning takes place outside the classroom as most of the successful entrepreneurs would agree.

As a result, it is important to have a mentor who is an experienced support network you can trust when problems arise. Regrettably, finding a trustworthy mentor is a daunting task, meaning that you must shine your eyes when searching for one.

But the truth is that the more you place yourself in the business startup terrain, and the more industry occasions you go to, the more likely you will find yourself in the midst of the experts you cherish. It is now up to you to determine how you gain from the association.

If you can’t afford to hire a ton of employees, automating some of the work can be extremely helpful. Consider using e-procurement software – this is so easy to manage that you can do it from your smartphone. You won’t have to worry about a lot of mistakes happening, and you adjust it to work the way you want.

Let it Go.

Operating a startup is the most daunting but still the most worthwhile experience you can have in your life. Be real with yourself if you are thinking about it. Moreover, know that you have opted for a challenging path where you may likely take three or four steps forward with each one step backwards.

There is nothing bad when you fail, as long as you learn and advance. You will burnout which is also alright. After all, it is what you do after the burnout that really matters.

Break Out of Your Schedule.

Startup founders break out of their routines to avoid burnout. You need to break the boredom of performing similar task in the same way every blessed day. The way you amend your routine is totally depend on you. But it is good to begin with small and then work your way up to bigger things. Experimenting with the changes in your work environment or location is one of the simplest ways to start. The co-working opportunities of today make this easy.

Without a doubt, change is tough! Nonetheless, you may find yourself enjoying it than you first thought you would, and as you become accustomed to breaking routines, your burnout level decreases.


Source: http://www.youngupstarts.com/2018/03/16/how-to-handle-burnout-when-building-a-startup/

Top Tactics To Keep Your Business Safe

Security for your business is paramount to your future success. While many businesses do their best to keep their physical store and office secure, many forget about their digital security. If they do have digital security measures in place, these usually begin and end with an anti-virus subscription. Though anti-virus and anti-malware are a good precaution to take, they aren’t enough.

From an improved IT focus on to training all of your employees, here are the top tactics to keep your business safe:

Train Your Employees to Recognize Phishing Attacks.

The first step to protecting your business is to prevent attacks from happening in the first place. While this is not a foolproof step, educating and training your employees can reduce the number of threats significantly. This is especially important considering viruses that are downloaded at home can be uploaded inadvertently to your system through the cloud.

That is why you should hold training sessions and even bring in specialists to help you train all of your employees how to recognize phishing attacks and malware attacks at the source. The more they know, the better they can protect themselves and you.

Have Software to Help You Detect Fraudulent Sites.

There are extensions for all browsers that are aimed at checking the credibility of the site in question. These checks offer an extra level of security and means of checking the credibility of a site before you visit it. For instance, a phishing attack could include a website that mirrors the official site, with the only difference being a small difference in the URL you might not have noticed.

These extensions are user-verified, and as such aren’t full-proof. They are, however, another way to check for the credibility of a site. If you see a poor rating on a site like Apple, you can know that it isn’t the official site.

Have Unique Passwords.

Phishing attacks attempt to extract your login information. If you have unique passwords for every single account and login you can minimize the damage significantly. That’s because the hackers will only have the login for one account, and will not be able to go through and access anything else. You can then reset your account and log everyone else out with ease and peace of mind that the attack has not gone further.

Keeping track of all the passwords required to pull this off, however, isn’t feasible for any one person. That is why you should instead read more about the best password manager for your business. With a password manager, you can use strong passwords that are hard to hack and an encrypted system so that your passwords are kept safe.

Encrypt Your Data.

If your data is encrypted, it means that, unless accessed with a password (again, a unique password) a hacker won’t be able to access any of your data. This can help when it comes to APTs or advanced persistent threats. These threats come in the form of Trojan viruses and typically are created to steal your intellectual property. They can still cause a lot of damage, but if your data is encrypted the data stolen will be rendered useless.

Have Cloud Computing Security.

Cloud computing is becoming increasingly popular; however, the security can be called into question. There are additional third-party software options available to help you add an extra layer of security to your cloud computing to ensure your data is protected.

Patch Your Software.

When hackers gain access to your system, it is likely because they have gone through a program that has sub-standard security. One example of a program that often acts as a weak spot in digital security systems is Adobe Cloud. These loopholes can be costly, but thankfully, either setting your IT team to work on perfecting these software patches or hiring another company to either perfect or at least better secure your system can go a long way to keeping your system safe. 

Keep a Backup.

If you can, it is always best to keep an offline backup of your data. In fact, you should have a few in different locations. This redundant system will help protect your most valuable asset from both hacking and physical dangers. Where you backup your data will differ depending on the size of your company. Small companies might be able to get away with a few TB sized hard drives, whereas large companies will need entire servers dedicated to backing up their data.

Have one copy on-premise and one or more at a separate location. This could be in a secure storage facility, in your home, or in another office. The more redundant your data, the more secure you will be from any kind of threat.

What Happens if You Don’t Secure Your Data?

Not training your employees and using a myriad of methods to protect your systems is a huge mistake. Ransomware is the most common form of malware, and it can not only threaten your business it can end up costing you thousands. This ransomware will infect your computers and hold your data hostage. The hacker will then demand a ransom or else delete your data.

The same applies to more common phishing attacks like scam emails aiming to get your login details or, more dangerously, emails that convince you to download a Trojan virus. Hackers can steal your data and sell it, which can lead to a variety of problems. If they steal your customer data and sell their login info, you have a huge PR scandal on your hands that can completely ruin your customer’s trust in you. If they steal your intellectual property, then your business could become defunct.

You should never underestimate the damage that a data hack can cause, which is why you should use many tactics together in order to protect yourself. If you aren’t sure where to start, there are data experts out there that can help you find your businesses weak spots and can advise you on the steps you need to take to become secure. Do this before you experience a breach, and you’ll better protect your business.


Source: http://www.youngupstarts.com/2018/03/16/top-tactics-to-keep-your-business-safe/

[ADV] Home Emergency Cover: Protecting You Against What May Come

You have a home policy that helps to cover you in the event of a fire or a flood, but what happens when you wake up at 3 a.m. on the coldest night of the year and your boiler has simply stopped working? You’re going to be cold, certainly, and it’s going to cost you quite a bit to phone a 24 hour emergency service to have it fixed immediately.

What if you had an insurance policy to help protect you from those added costs, though? You could if you purchase a home emergency cover policy.

What It Is.

Home emergency cover usually offers you protection in the event of a boiler or plumbing emergency like a burst pipe or blocked drain. Every policy is different, though, and some will help provide you coverage against roof damage, problems with your electricity supply, and any damage to your locks, doors, and windows. There are also sometimes coverage choices for appliance breakdowns and pest infestations inside your house or in the garden.

A typically policy covers the labour costs for the professional who handles the call out, parts, and VAT, but as with any type of insurance, they’re limited. Often that limit is about £500 per claim, but there are some really amazing policies that cover as much as £1,500 per claim. With most, there’s no claim limit, so if you have multiple emergencies within a single month, you’ll still be covered.

Sometimes policies go as far as covering preventative maintenance to boiler systems and discounts on installation of new plumbing or boiler systems to help prevent those emergencies that are so often experienced at the worst possible time.

Can Landlords Buy Home Emergency Cover?

If you own property that you let to others, you can qualify for home emergency cover, but the policy is a bit different. You’ll typically have to decide which elements of your property to cover, and if you need to cover more, you’ll need to find a more comprehensive landlord policy that covers any potential expenses you might experience within that rented property.

How Does It Work?

In most cases, this type of cover works differently from other policies. Typically you’ll be given a number to call in the event of a home emergency. In the example where you wake up in the cold and your boiler isn’t working, you’d simply call the number provided by your insurance company, and they’d dispatch a service to help repair it right away.

Doesn’t My Home Policy Cover This Stuff?

Your home policy may provide some level of coverage, but typically it’s not as comprehensive as home emergency cover. Home policies are designed for big problems, and there are often limits on what you can claim in a given year. So, while they might replace the furniture after that burst pipe, they won’t typically cover the cost of the service call itself, and home emergency cover does just that. This type of coverage is really peace of mind against the little problems life sometimes throws your way.


Source: http://www.youngupstarts.com/2018/03/16/adv-home-emergency-cover-protecting-you-against-what-may-come/

Why #timesup is for men too

9 ways men can contribute to making tech more diverse and inclusive

Article first published on: https://www.thriveglobal.com/stories/25253-why-timesup-is-for-men-too

It is an extraordinary time for women’s impact, self-expression and action as a community.

As the #metoo and #timesup movements gather momentum, it’s vital that men and women work together to insist on new standards of diversity and inclusion in work, in leadership and in life. Only then we will we create a truly enriched future that honours men and women, majorities and minorities, as equals.

Many men are asking how to support these movements without unintentionally contributing to the problem, and many feel that the steps they take should be as big as the problem they’re addressing.

Change doesn’t have to be hard. Just as some of the most pervasive forms of inequality and discrimination are cumulative small acts, seemingly too small to mention, lasting change is effected by small steps taken again and again.

So to all you men who are curious how best to support a more inclusive world, thank you. Here are a few ways you can help.

Three actions for life and work

1. Listen

Join the inclusive networks at your workplace, and listen. Listen when women speak. Listen when old habits raise their heads again. The more you listen, the more you will understand how others in your workplace feel, the more you’ll engage and the more you’ll find ways of supporting.

2. Speak up

If you identify unconscious bias or unacceptable behaviour, speak up. When you notice men talking over women in meetings, hear women referred to using loaded language (e.g. bossy, feisty) or you’re in a meeting where it’s assumed that only women will take notes or fetch coffee, speak up.

And if you hear sexist jokes, are witness to misogyny or see anyone intimidate a female colleague: speak up.

More and more, women are speaking up themselves. Your support when this happens makes a huge difference, and your refusal to stay silent when women are undermined – whether we are present or not – cements this change and gives a clear signal to other men that it is time for change.

3. Start with the future in mind

Raise your kids with a new paradigm in mind. Mentor your sons and daughters and teach them all what feminism means. Avoid gender-based stereotypes and teach your kids to challenge them too. Is there a difference in the way you speak to your daughters and sons? Address them with the same positive language, praise both for behaviour, not looks, and encourage them to dream big.

This means showing rather than telling. How you behave as a partner or husband has far more impact than your words. How your kids see you interact with each other, the decisions you make about child and senior care, home-making and career-building have a huge impact on the values they inherit from you.

Three actions for leaders and men in business

1. Refuse to be in an all-male panel or non-diverse line-up

When asked to be a speaker or panellist, make sure there are women and ethnic minorities in the line-up. If not, refuse to speak unless that changes. Go the extra mile: inform yourself of the women and people from ethnic minorities who are experts in your field and suggest them in your place. Don’t support events that refuse to diversify. This approach really works.

2. Attend diversity events, and encourage other men to join you.

Attend panels and talks about women in business. Women speaking to women is just preaching to the choir. Your attendance is vital to creating deep-rooted equality and inclusivity. As you understand how others in your workplace feel, you’ll enrich your perspective and find new ways to support. Already attending? Great! Go one step further and bring more men with you.

3. Take responsibility

You may not be to blame for everything that happens on your watch, but as a great leaders, we take responsibility for ensuring that inclusivity and respect become pillars of our workplace.

Sexual harassment, improper innuendos, sexual assault and abuse in the workplace are no longer acceptable. All voices must be heard, even when this is uncomfortable. The time for ‘letting it slide’ has passed.

Owning the problem and committing to responsible, transparent action takes courage but it must be done. Your support and leadership here will help make this change stick.

Three actions for organisations

1. Build an inclusive culture

Build a culture that rewards performance, not preference; a culture where results are more important than the loudest voice; a culture where managers are expected to encourage, develop and mentor team members equally; and a culture where all employees are encouraged to challenge unacceptable behaviour at all levels of the organisation.

2. Make diversity a priority

If you want to make a stand for supporting women and minorities, insist on making diversity a strategic KPI. With businesses that support diversity delivering 15% higher returns than their industry average (McKinsey), it shouldn’t be hard to convince your board that inclusion is the key to success.

There’s often a yawning #confidencegap that what we need to close, so women’s capabilities are valued as much as those of their male colleagues, and people who look and think differently from the ‘norm’ have their voices heard.

3. Include the human aspect

Tech companies often overlook the human aspect, and many women’s mission focuses on helping people and solving real problems. By promoting human-centric values, and communicating that technology is a catalyst for achieving your mission and showing how your company contributes to a better society and world, you may attract more women to your workplace.

These are practical ideas you can apply today, whether you’re leading a team or company or paving the way for future generations.

#Timesup: the time for action is now.

Want to know more? There are many books available on this subject, people to follow who regularly speak about the topic and there are trainings on unconscious bias. Ask the men and women around you what books they recommend and who to follow. Some ideas.

Read: Reset by Ellen Pao, Brotopia by Emily Chang, A Feminist Manifesto in Fifteen Suggestions by Chimamanda Ngozi Adichie


There is so much more we can do. What would you add? What other ways have you contributed to a more diverse workplace? Please share your ideas via #timesup #myaction

With input of: Wendy Tan White, Sarah Wood, Anne-Marie Imafidon, Barones Joanna Shields, Isabelle Ringnes, Janneke Niessen

Source: http://www.thenextwomen.com/why-timesup-is-for-men-too/

When Bitcoin Investment Adviser Relationships Sour

by Robert Long and Ross A. Williams, partners at Bell Nunnally & Martin LLP.

As cryptocurrency goes mainstream, cryptocurrency investment advisers have started to spring up. These may be highly-sophisticated businesspeople who have developed an expertise in cryptocurrency, cryptocurrency investment aces who have developed a financial services business (perhaps by starting a cottage industry advising friends and family), or anything in between. Like other financial advisers, they may be competent or incompetent. They may comply with, or be in violation of, applicable regulations. Some may even be fraudsters.

Because this is a relatively new space where professional standards and regulatory frameworks are still evolving and coalescing, and because the market has shown a tendency to fluctuate wildly, investor-adviser relationships in this area may be more prone to become adversarial, and advisers may even take the extreme step of denying investors access to their digital wallets.

This article provides pointers on avoiding these unfortunate situations on the front end, and on dealing with these confrontations if they arise.


If an investor is considering engaging a cryptocurrency investment adviser, there are several steps the investor can take to limit the likelihood of an adversarial relationship developing down the line, and to protect the investor should such a dispute arise:

Check Registration and Licensing: The SEC has indicated its belief that many cryptocurrencies are legally securities. Similarly, the CFTC has opined that cryptocurrencies are commodities. For these reasons, advisers in this space should register with applicable regulators to be licensed and qualified to advise on cryptocurrencies and trade them on behalf of customers. Before hiring an adviser, consider checking registration with applicable governmental agencies (SEC, CFTC, state securities board). Searching the adviser on BrokerCheck. Google the adviser.

Get it in Writing: Professional investment advisers provide their clients with written agreements regarding what the advisers do and do not provide, as well as their fee structure. Written agreements provide certainty as to everyone’s obligations. Read these documents carefully, negotiate them, and then sign only if you can live with the terms. The agreement should also identify the adviser by legal name and provide address and other contact information.

Keep ‘Em Separated: Cryptocurrency investment advisers have been known to keep all of their clients’ holdings in one wallet, with records kept elsewhere regarding who owns what. It may be preferable to have your investments held in a wallet of your very own, to which your adviser is given access, and then have a second wallet in which to hold your non-invested cryptocurrency or banked returns to which your adviser does not have access.

Security is Key: Ask about the security of the wallet the adviser uses. Verify your adviser has sophisticated, regularly updated security so your personal information stays safe.

Insurance: Ask if the adviser maintains insurance to protect against security breaches. These issues arise often. Insurance here is new, but it does exist.

Go with your Gut: If you just don’t have a good feeling about a potential adviser, but can’t put your finger on why, trust your instincts and look elsewhere.


If disputes arise with your adviser that lead to denial of access to your digital wallet and, consequently, your cryptocurrency investment, consider the following options:

Report: Consider reporting the adviser to applicable governmental agencies (SEC, CFTC, state securities board).

Send a Demand Letter: Let the adviser know – in measured terms – what your position is, what you want and by when, and what lawful remedies you will seek if the adviser fails to comply. This is the place to be reasonable, but firm, in your demands. Consider hiring an attorney to help you with this process.

Consider Filing Suit: when an investment adviser withholds client money wrongfully, the adviser may be exposed to liability under many different statutes and regulations, as well as the common law. Relief may be available through the Deceptive Trade Practices Act, securities laws, or claims for negligence, conversion of property, breach of contract, or other causes of action. If your adviser might remove your cryptocurrency from your wallet against your will, emergency injunctive relief may be available to freeze the wallet until your case can be heard.

An attorney can help with these steps when disputes arise with your adviser. That said, the best way to avoid losing access to your cryptocurrency is to never grant anyone exclusive access to it to begin with. Careful consideration and observance of the steps outlined above can help investors navigate the minefield of investor options in this burgeoning investment environment. Returns depend on many variables. Cryptocurrency investment is high-risk. Carelessness can result in disappointing returns, up to and including total loss of your investment.


Robert Long and Ross A. Williams are partners at Bell Nunnally & Martin LLP. They can be reached at rlong@bellnunnally.com and rwilliams@bellnunnally.com.


Source: http://www.youngupstarts.com/2018/03/14/when-bitcoin-investment-adviser-relationships-sour/

How to Transform Digital Customer Experiences for the Connected Customer

Digital transformation is only becoming more prominent in driving business modernization. Yet today, it is rarely designed, led and managed as one, sweeping, coordinated effort across the enterprise. Eventually companies get there as outlined in “The 6 Stages of Digital Transformation.” But, most of the time it starts disparately in pockets across the organization.

Many business units learn and progress independently before regrouping with the rest of the organization to then move in unison and with purpose. This is why the topic, for now, is incredibly varied and segmented across every discipline. For example, each group is focused on the “digital transformation of…”

  • IT
  • Marketing
  • Customer Service
  • HR
  • Recruiting
  • Law
  • Finance
  • Supply Chain

In my years of tracking the evolution of business, there’s usually a flashpoint that compels leadership to officially sanction digital transformation, unite efforts and organize cross-functional leadership teams. Depending on business priorities, that flashpoint is more often than not, customer experience (CX). Customers are becoming increasingly connected and as such, their behaviors, preferences, values and intentions evolve. I refer to this new generation of customers as “Generation-C” where the “C” stands for connected. Unlike other generations such as Y and Z, this group is is not bound by birthdates but instead by shared interests, behaviors and lifestyles. Connectedness spans age groups and other traditional demographics setting the stage for a new era of engagement.

The truth is that many businesses today still operate against aging models built at a time when customers, and businesses, were radically less connected and empowered.

The gap between the traditional customer and digital customer is only widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer engagement. How you invest in digital transformation and CX can be the difference between a compelling competitive advantage and market irrelevance.

A while back, I partnered with Genesys to develop a guide to help businesses identify critical gaps and close the loop in digital transformation.  It’s still as helpful today as it was then. Please download, “How to Transform Digital Customer Experiences for the Connected Customer.

In it, we review:

  1. Top challenges facing digital transformation
  2. Digital Customer Experience Transformation Checklist
  3. Digital CX strategies industry leaders are adopting  to deliver delightful and intuitive CX

When we released the report, we also shot a series of rapid-fire videos to focus on key facets of digital transformation to accelerate and focus change. Each video is sub 2 minutes. I hope they help you.

How Can Companies Compete and Win Over Digital Customers

Why is Customer Experience the New Imperative

What Are the Key Ingredients for Digital Transformation?

Why is An Omnichannel Customer Experience Strategy Critical

Is CRM Enough to Deliver Great Customer Experiences?

What is the First Step in Designing Digital Customer Experiences

How Can Journey Mapping Improve Customer Experience?

About Brian

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Designexplores the future of brand and customer engagement through experience design. Invite him to speak at your event or bring him in to inspire and change executive mindsets.

Connect with Brian!

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The post How to Transform Digital Customer Experiences for the Connected Customer appeared first on Brian Solis.

Source: http://www.briansolis.com/2018/03/transform-digital-customer-experiences-connected-customer/